I think this was a good move by First Texas. They were probably the first company to figure out that they will have to compete with the likes of the Equinox 600 and 800. The 600 comes in at $649 and offers a lot for the money. Being equal in price with extras will give new guys something to think about at least. The F75 is a legend. So on one hand you have a waterproof machine with a lot of frequencies for bad ground and water hunting. On the other you have an incredibly deep machine that holds its own or beats anything out there in mild to moderate inland ground which also includes an awesome, top of the line pinpointer, and a Digger. A true start up and go kit. It will probably sway some arsenal hunters like me as well. As for me, I'm taking a walk on the "dark side" starting tomorrow, but I say this with 100% conviction. The reign of the Nox will be short lived. A day will come in the near future where FTP sits on top of the whole heap. It'll make this Equinox craze look mild in comparison.