Yes, it is all about the story. Nobody is going to be allowed to keep the gold if they find it, Goverment will take it for sure. So all that is left is the story, just like Oak Island, no treasure just story, or the spin-off about a train car full of gold going into the great lakes. Or maybe it's just the way things are done now, just look at FTX, Sam Bankman Fraud was on all the talk shows, doing interviews and movie deals are being discussed. All the while knowing he was going to do battle with the FBI.
It's that or tell no one and melt down the history, would be sad as the history and story would be lost, and we wouldn't be discussing it here.