At the 2004 Monaco Grand Prix, Jaguar decided to put a $250,000 diamond on the nosecones of its cars to promote the release of 'Ocean's Twelve'. However, driver Christian Klien crashed on the first lap and the diamond that was attached to his car is still lost to this day.
- Jaguar Racing, in collaboration with the film Ocean's Twelve, mounted a $250,000 diamond on the nosecones of its cars for the 2004 Monaco Grand Prix, aiming to garner attention through an unparalleled PR stunt. However, driver Christian Klien's first-lap crash led to the diamond's disappearance, sparking widespread speculation and intrigue.
- Nav Sidhu, Jaguar Racing's director of communications at the time, orchestrated the stunt to leverage Monaco's luxury setting and celebrity presence for promotional impact. Despite the risks, real diamonds were used to authenticate the stunt, emphasizing the high stakes involved.
- The aftermath saw no recovery of the diamond, leading to varied theories about its fate, from being pocketed by onlookers to being accidentally swept away with race debris. The stunt, while resulting in the loss of a valuable gem, succeeded in generating significant media coverage for Jaguar, Ocean's Twelve, and the Steinmetz diamond brand.
