Rexall good luck coin

gdogg1561

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Jan 26, 2008
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I found a posting from 9-20-1999, on a discontinued forum, with the following information:


The most unique find was a good luck coin. On the front it shows a Budda like character with a horseshoe between his feet. Under it says " God Lukk" God of good fortune, Good health, and Good Cheer. Over his head it reads "Optimistic and progressive order of Rexallites". On bottom : Members coin. On back: I am a rexallite because (Broken Cross or swastika symbol is here) My drug store needs, be they few or more, I can always buy best, at the Rexall store. The Rexall store in my town is one of the Worlds 7000 best drug stores. I do know of the drug store chain. Anybody have any ideas?

Does anyone have any knowledge of this coin, does it have any value?
 

gdogg1561 said:
The most unique find was a good luck coin. On the front it shows a Budda like character with a horseshoe between his feet. Under it says " God Lukk" God of good fortune, Good health, and Good Cheer.... Anybody have any ideas?

Actually, it's GUDLUKK.

Gudlukk was Rexall's knockoff of the popular Billiken good-luck figure or character, the "God of Things As They Ought to Be."


http://www.eas.slu.edu/People/BJMitchell/lbill.html

http://en.wikipedia.org/wiki/Billiken
 

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