Born in Escalante, Santanter, Spain,December 8, 1842, Ignacio Haya was the son of landed aristocracy, who rented vast amounts of their estancia to tenant farmers. Ignacio was educated in Spain, and at the age of 18, he and his brother, Ramon, left their homeland to begin a new life in the United States. They arrived in New York City where Ignacio established a cigar factory with another Spanish immigrant, Serafin Sanchez. While Ramon moved between Cuba and Spain, Ignacio remained in the United States, forming the Sanchez and Haya Cigar factory in 1867. The factory was one of the first in the nation to make cigars from the light colored Cuban tobacco called "Clear Havana" in the United States. By bringing raw tobacco from their own tobacco fields they purchased in Cuba, the firm did not have to pay duty on finished cigars. It produced Cuban cigars in the United States free of import duties. With an abundant supply of Clear Havana tobacco, the firm flourished since there was a continual demand for high quality Cuban cigars. Good quality cigars were marketed through advertisement in the form of cigar labels, cigar box art. The firm's leading label portrayed a popular actress, Fannie Davenport. It remained the most popular 4 label throughout the successful career of the company.
Source: http://www.uflib.ufl.edu/ufdc2/SF70000024_00001.html