Pepsi crate. What year and why the older logo on the inside?

[Coffee Cars & Cash]

How old is this PEP.SI crate and why is the other pepsi logo printed on the inside?

 

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[ballbuster]

Measurement of the box would help. It looks like a box made from Pepsi crate parts. That would account for the logo on the inside. Most soda cases were compartmented to keep glass bottles seperated.

 

[stoney56]

Thinking the 4-74 in the crate indicates April 1974. Seem to recall Pepsi bottles had both names on the bottle, bold letters on one side and script on the other. I think the dot in between p and s is a "circle c" for copyright.

 

[72cheyenne]

Two different date ranges on the logos. http://www.logoorange.com/logodesign-P.php


I believe yours is from the 1962 vintage, but was made from a recycled older crate. Yours is missing one of the inside dividers.

 

[One mans trash...]

These things had value. If you wanted to take the crate to carry four six-packs, you had to pay a deposit, just like with the bottles. And the route man and store were responsible for the deposits. If you didn't bring it back, they'd eventually have to settle up with the distributor. And distributors had to buy them, too. So it was worth the distributor having someone repairing crates. I don't remember what the case deposit was, but minimum wage in the 1950's had just gone from 40-cents an hour to 75-cents, and you can bet the guy fixing boxes didn't make more than minimum.

The inside logo font is from 1940 to about 1962 when they went to the block letters.

 

[Tony in SC]

It's not missing the dividers. I think that is a 6 pack crate. I know they were around in the 50's, 60's, early (70's ?). Tony

 

[Monty]

What Tony said. I use to have to stack these darn things loaded with glass bottles back in the late 50s and early 60s when I worked for a grocery store. The ones without the extra divider held 24 loose bottles while the others held the cardboard six packs. Coca Cola had plastic six packs with wire handles about that same time. Deposit on the bottles was 2 cents each. They were what the kids picked up along the road instead of aluminum cans for spending money back then. Monty

 

[stoney56]

What Tony said. I use to have to stack these darn things loaded with glass bottles back in the late 50s and early 60s when I worked for a grocery store. The ones without the extra divider held 24 loose bottles while the others held the cardboard six packs. Coca Cola had plastic six packs with wire handles about that same time. Deposit on the bottles was 2 cents each. They were what the kids picked up along the road instead of aluminum cans for spending money back then. Monty

Yep. We recycled before recycling was cool. LOL

 

[Coffee Cars & Cash]

Thanks for the help. Cool to know that it dates back to the 60's and older.

I can't even remember where I found that thing. I think it was in a rental house in Iowa City, IA.

 

[Tony in SC]

Thanks for the help. Cool to know that it dates back to the 60's and older.

I can't even remember where I found that thing. I think it was in a rental house in Iowa City, IA.

Just a little more info. The six pack carton started in the 40's as a promotion to get the gorcery shoppers to buy a carton to take home. The store owner would stack the crates filled with cartons near the door. Tony

 

[72cheyenne]

I was noticing on the pepsi crate pics I posted that the lengthways divider looks removable.

 

[allen]

i think ballbuster is correct on this one...