Hi everyone! I found this old Velva milk bottle and I haven’t seen these on any site. I did find a legal document of a sort of scandal between the Dairy Association and the Federal Trade Commission from I think the 30’s… I’m just wondering if anyone knows about this bottle or if there’s a market for it and maybe what it’s worth.
Old Velva Milk Bottle
- Thread starter AmyReid
- Start date
Red-Coat
Gold Member
Welcome to Tnet. The dispute you referenced relates to the 1950s and rumbled on until a final case-law opinion in 1968:
The 'VELVA' involved in the dispute was a brand used by a New Orleans company (H.G. Hills). ‘VELVA’ was filed as a trademark for Fresh Milk and Buttermilk plus a number of other products in 1952 (granted 1955) by H.G. Hills Stores Inc. of Broad Street, New Orleans and passed to its successor Winn-Dixie Stores Inc. of Jacksonville, Florida. They last renewed the mark in 1995 but it has now expired.
The H.G. Hills application cited first use as 1927 and first use in commerce as 1929 (ie the VELVA brand name was being used unregistered from those dates).
How does that stack up with the geography of where you found the bottle (vs. North Dakota)?
National Dairy Products Corp. v. F.T.C, 395 F.2d 517 | Casetext Search + Citator
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The 'VELVA' involved in the dispute was a brand used by a New Orleans company (H.G. Hills). ‘VELVA’ was filed as a trademark for Fresh Milk and Buttermilk plus a number of other products in 1952 (granted 1955) by H.G. Hills Stores Inc. of Broad Street, New Orleans and passed to its successor Winn-Dixie Stores Inc. of Jacksonville, Florida. They last renewed the mark in 1995 but it has now expired.
The H.G. Hills application cited first use as 1927 and first use in commerce as 1929 (ie the VELVA brand name was being used unregistered from those dates).
How does that stack up with the geography of where you found the bottle (vs. North Dakota)?
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