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Bottle Vitals
Embossing | Date | Color | Shape | Size (Width x Height x Depth) | Value* |
Hires Improved Root Beer | 1890 | Aqua | Square jar | 1.5" x 4" x 1.5" | $20.00 |
Bottle Views (click to enlarge):
Front | Back | Side | Side | Bottom |
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Hires Improved Root Beer | Manufactured By Charles Hires | Philadelphia U.S.A. | Makes Five Gallons Of Delicious Drink |
I used to get Hires root beer in bottles as a kid, but haven't seen it in a while. I didn't realize it started out as both a drink and a medicine. Mr. Charles Hires apparently received a spiced root recipe from an innkeeper where he stayed once, and turned that recipe into a root extract, first as a powder, then later, as a liquid. This extract could then be mixed with yeast, sugar, and water and brewed into root beer. Mr Hires presented it as a healthy alternative to beer, claiming that it had half as much alcohol as a loaf of home made bread. He originally called it "root tea", but changed it to "root beer" to more effectively market it to Pennsylvania miners.
And market he did. Marketing was quite aggressive, taking aim at consumers as well as retailers in the drug and soda trades
And he marketed to the retailers who could provide the drink to their customers, at a tidy profit.
In his home state of Pennsylvania he even ran half page ads with testimonials extolling the virtues of his wonder tonic.
So the next time you're enjoying a refreshing root beer, remember it all started as a patent medicine.
Before and after cleaning (just soap and water). Not a ton of difference on this one.


* Value based on sold eBay listing for cost plus shipping at the time of posting.