1910 Excelsior Shoe Company sales promotion
There were 3 versions.
1) One with the rider dated July, 1910. The Boy Scouts were incorporated in Feb of 1910 in Washington, DC. Their headquarters was established in New York.
2) One with good luck symbols on the back. A reverse swastika which was a popular Victorian era good luck symbol and a favorite symbol of Lord Baden-Powell's. Also dated July, 1910.
3) The third has the good luck symbols and no date. It states "Membership emblem of the Boy Scouts Club".
Excelsior's 1911 ad reads:
World Famous
"Scouts"
Now on Sale!
Now's your chance to get the "Boy Scout" shoe, boys -- that world famous shoe about which you have read so much in magazines. It's making just as big a hit in this town as it has made in the big cities. Boys are "wild" about them--- say they never saw anything like them for baseball, running jumping, and all outdoor sports.
The "Boy Scout" Shoe
Toughest, lightest, most sensible, everyday shoe made. Uppers are soft as gloves. Soles wear two to three times as long as ordinary soles. No Linings. Coolest and most healthful boy's shoe ever invented.
Colors
Olive, Tan and Black
Tell your pa that "Boy Scouts" outwear two to three pairs of ordinary shoes.
Good-Luck charm FREE with each pair of genuine
BOY SCOUT SHOES
Little Boy's 10-13 1/2 $2
Boy's 1- 5 1/2 $2.50
Big Boy's and Men's 6 - 10 $3
The Excelsior Shoe Co., Portsmouth, Ohio
http://members.aol.com/randywoo/bsahis/coin.htm